Considering a Course in Marketing?
Marketing refers to any activity that a seller undertakes to promote the buying or selling of a product or service and includes advertising, selling, and delivering products to consumers or other businesses.
Whether you have a business or not marketing is still happening in your life every day; any time you try to convince family or friends to see a certain movie or eat at this restaurant instead of that one or try to convince anyone to do anything, marketing is happening.
Marketing is really important to understand because we are constantly being marketed to by everyone else from anywhere, from something as simple as someone trying to sell you a new pair of shoes to something a lot bigger like buying a house or even changing careers – all of this requires and uses marketing.
Marketing is a part of everything we do, see, and experience and is a very dynamic career choice and the great news is that there are many Marketing courses currently available for you to get started.
What is Marketing?
Marketing is a major business function that is made up of several other parts and is not just advertising; it also includes other aspects such as PR, Market Research, Social Media, Content Marketing, Search Engine Optimisation (SEO), Pricing & Pricing Psychology, Copywriting, and Direct Response Marketing.
Marketing revolves around what is known as the four P’s of marketing – Product, Price, Place, and Promotion. The product being the details around the product or services being sold, Price is the cost of the product or service, Place is where the product or service is being sold and Promotion which is essentially how the product and service will be sold, how to sell more of it and how to get the word out about what is being offered.
Why is Marketing so important?
Anyone who has been in business for any length of time can tell you what a powerful force Marketing is. It is not always the best product or service that wins rather it is the product or service with the best marketing.
Marketing in its most basic sense is communicating value to the customer. Marketing is about connecting with people, understanding their wants and their needs and their frustrations, making them feel understood so you can position the product being sold as the solution to their problems.
Marketing helps to solve problems by clearly defining and delivering solutions and explaining the benefits of those solutions so that better results can be achieved.
What Will I Learn about Marketing?
- You will learn about advertising and promotion, marketing communications and public relations, market research, and consumer behaviour.
- You will learn about marketing campaigns in both digital and traditional elements.
- You will learn about and build the confidence to manage and develop a brand strategy.
- You will learn about market research tools and the relationship between sales and marketing.
- You will learn about marketing strategy, management and sales.
- You will learn how to define a target audience within digital marketing channels such as SEO, PPC, Social media, Affiliates, Content, and Email campaigns.
Career Opportunities in Marketing
After completing your course in Marketing, you can expect to work as an Account Executive, Advertising or Promotion Manager, Brand Manager, Copywriter, Marketing Manager, Market Research Analyst, Media Planner, Production Manager, or Promotions Coordinator. Digital Marketing is a fast-growing industry with careers as a Digital Media Director, Director of Internet Marketing, Director of Web Analytics, Ecommerce Manager, New Media Manager, Digital Marketing Specialist, SEO Manager, and Social Media Manager all becoming very sought after roles.
If you’re serious about doing a course in Marketing and would like to learn more about it, check out courses in the Nightcourses.co.uk national course finder.
