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Marketing Institute of Ireland (MII)

Marketing House, South County Business Park, Dublin, Ireland

Study Digital Marketing, Google Analytics, Social Media for Business at The Marketing Institute of Ireland at various locations throughout Dublin.

The Marketing Institute is the professional body for Ireland’s marketing people. It exists “to enable marketers to build great brands and great careers”. It does this by sharing best practice, insights and expert content, building the community of marketers, and aiding marketers in career progression. The three themes of content, community and career underpin all Institute activities. The Marketing Institute also owns and operates the All Ireland Marketing Awards, the CMO Summit, and DMX Dublin, Ireland’s largest marketing conference.


Content, Community and Career are the three themes that underpin all Institute activities.

1. Enhancing professional effectiveness through the provision of insights and expert content;
 Building the community of marketers through access to networks; and
3. Delivering professional career development to members through training and education.

Marketing courses


Through the provision of insights and expert content, we enhance the professional effectiveness of our members.

We publish cutting-edge, authoritative thinking on the key issues and challenges facing CMOs and marketing executives, providing valuable insights with an emphasis on the Irish marketing landscape. We show our members how they can improve their marketing performance, elevate their career prospects, and create real competitive advantage. We deliver an array of member-only marketing resources, reports, tools and insights, written by the most respected names in the marketing profession.

Marketing courses


We open the gateway to Ireland’s professional marketing community, and we build it through access to networks.

The Marketing Institute is Ireland’s community of marketers. We facilitate our members in coming together and networking with like-minded professionals through our series of world-class events, both offline and online. We all know that a personal network of professional contacts is essential as we progress through our working life. Given sufficient time and energy, a network can become a professional’s most valuable asset. We help our members to connect and share within the marketing community.



We help marketers to progress their careers and to gain advantage in challenging for positions at the next level.

Marketing is an exciting and fast moving place to work, full of challenges and opportunities. That’s why marketing people must take charge of their own career, and manage their personal branding online and offline. The Marketing Institute can help with that. We offer fully-accredited academic education programmes to Masters Degree level, and a full suite of best in-class executive training solutions. Our members can also access a free online career resource centre, and avail of tailored, individual career coaching programmes.

Executive Diploma In Strategic Digital Marketing

This fully accredited Diploma in Strategic Digital Marketing is designed for established marketing professionals who wish to develop an expertise in digital marketing strategy. In addition, any graduate of this Diploma programme wishing to progress to the MSc in Digital Marketing & Analytics will gain an exemption from one of the first semester modules on…

MSc in Digital Marketing and Analytics

This fully accredited part-time MSc in Digital Marketing and Analytics is the standard-setter in the market. Designed for up and coming qualified professionals, this executive masters degree offers an opportunity to seriously up-skill and master the disciplines of Digital Marketing, and the all-important related area of data analytics. It aims to serve as a vehicle…

B2B Digital Marketing

As a B2B marketer you have some knowledge of digital marketing fundamentals, but also want to apply digital marketing thinking to the world of B2B business objectives and marketing plan.   What will you get? During this one day course, you can learn how to create  B2B Digital marketing campaigns, support B2B lead generation and…

How To Write A Creative Brief

Briefing the agency is a critical part of developing effective and engaging Market Communications. The work shop simplifies this sometimes complex task.   Description Ever popular, this workshop focuses on the practical skills of crafting effective agency briefs and how to ensure key messages are clearly defined and communicated. Translating marketing speak into a clear…

Marketing Fundamentals Series: Using Insights to Gain Competitive Advantage

This one-day course will focus on data, analytics and insights and how marketing professionals can overcome internal challenges and gain buy-in across the business to action and implement data insights.   Description Develop a considered and data-driven marketing strategy for your business. The one day course delves into how marketing professionals can utilise and make…

Marketing Strategy and Tactics in a Digital World

This 2-day course has been devised by the Marketing Institute precisely to help you to create the optimal strategy for all aspects of your marketing.   Description   This 2-day course has been devised by the Marketing Institute precisely to help you to create the optimal strategy for all aspects of your marketing. As the professional…

Postgraduate Diploma in Management and Marketing (Non-Business Graduates)

Are you working in a business related role, but don’t yet have a marketing qualification? Or, perhaps you are looking for a step up in your career and want to obtain the highest calibre of education available? The Marketing Institute of Ireland and TU Dublin Level 9 Postgraduate Diploma will equip you with the real-world…

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Marketing Institute of Ireland (MII)
Marketing House
South County Business Park, Dublin
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