Course Description
B2B Digital Marketing
Marketing Institute of Ireland (MII)
As a B2B marketer you have some knowledge of digital marketing fundamentals, but also want to apply digital marketing thinking to the world of B2B business objectives and marketing plan.
What will you get?
During this one day course, you can learn how to create B2B Digital marketing campaigns, support B2B lead generation and nurture campaigns, hear about best practice B2B case studies from B2B space and understand the latest in tools and frameworks to apply.
What will you learn?
• Learn about B2B digital marketing strategies and models
• Align B2B digital marketing strategy with business and sales objectives
• Empower and support sales through B2B social and digital sales funnel techniques
• Learn about B2B customers, sales and marketing process and how to align and integrate them
• Map the B2B customer journey, create interest through a compelling B2B content plan
• Learn how to create B2B content
• Identify optimum digital marketing mix to support B2B brand and awareness objectives
• Learn about latest tools in B2B digital
Agenda
9:15 – 10:30
• Theory and Thinking
• Tools to Clarify Your B2B Marketing Strategy
• Definitions and B2B Characteristics
• Positioning and USP Development
• Understand the Customer Journey
• B2B Marketing Frameworks
• Developing your Customer Funnel
• Case Studies
11:00 – 12:15
• Marketing Plan Development: How to develop a B2B marketing plan to execute and measure all aspects of your marketing objectives
• Step-by-step Case Study
• Marketing Plan Blueprints
College Name | Marketing Institute of Ireland (MII) |
Course Category | Business, Marketing |
Course Type | Classroom Based |
Course Location | Westmeath, UK |
Location Postcode | Dublin 18 |
Course Start Date | 28th November 2019 |
Course Fee | Marketing Institute Members: €250, Non-Members: €500 - includes one year MII Membership |
Course Duration | One Day |
Course Provider
Make Enquiry
Map
Marketing Institute of Ireland (MII)
South County Business Park, Dublin
Ireland
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