Course Description

B2B Digital Marketing

Marketing Institute of Ireland (MII)

As a B2B marketer you have some knowledge of digital marketing fundamentals, but also want to apply digital marketing thinking to the world of B2B business objectives and marketing plan.


What will you get?

During this one day course, you can learn how to create  B2B Digital marketing campaigns, support B2B lead generation and nurture campaigns, hear about best practice B2B case studies from B2B space and understand the latest in tools and frameworks to apply.


What will you learn?

• Learn about B2B digital marketing strategies and models

• Align B2B digital marketing strategy with business and sales objectives

• Empower and support sales through B2B social and digital sales funnel techniques

• Learn about B2B customers, sales and marketing process and how to align and integrate them

• Map the B2B customer journey, create interest through a compelling B2B content plan

• Learn how to create B2B content

• Identify optimum digital marketing mix to support B2B brand and awareness objectives

• Learn about latest tools in B2B digital



9:15 – 10:30

•  Theory and Thinking

•  Tools to Clarify Your B2B Marketing Strategy

•  Definitions and B2B Characteristics

•  Positioning and USP Development

•  Understand the Customer Journey

•  B2B Marketing Frameworks

•  Developing your Customer Funnel

•  Case Studies


11:00 – 12:15

•  Marketing Plan Development: How to develop a B2B marketing plan to execute and measure all aspects of your marketing objectives

• Step-by-step Case Study

• Marketing Plan Blueprints

13:00 – 16:30

Tools and Techniques to implement immediately

With the explosion of new capabilities, vendors, and technologies for B2B, it’s important to choose your content and components, and rollout the right choices for your organisation. The afternoon section is about understanding the tools available, the content required and the capabilities needed to make your B2B marketing plans work. Topics covered in the afternoon include:

1. Email
2. Content Marketing
3. Social Selling: Linked In
4. Marketing Automation: Pardot, Drip, Zapier
5. Tools and techniques integrated to your B2B Marketing Plan.
6. Case Studies

College Name Marketing Institute of Ireland (MII)
Course Category Business, Marketing
Course Type Classroom Based
Course Location Westmeath, UK
Location Postcode Dublin 18
Course Start Date 28th November 2019
Course Fee Marketing Institute Members: €250, Non-Members: €500 - includes one year MII Membership
Course Duration One Day
For information about Marketing Institute of Ireland (MII), please visit our college page on by clicking here.

Course Provider

Marketing Institute of Ireland (MII)

Marketing House, South County Business Park, Dublin, Ireland

Make Enquiry

Please insert your contact details and any additional information you require and we will forward your request to Marketing Institute of Ireland (MII).

Captcha code        I confirm I have read the Privacy Policy, Terms and Conditions & Cookie Information and agree to join the community.


Marketing Institute of Ireland (MII)
Marketing House
South County Business Park, Dublin
Visit Website

Comments, Questions & Reviews

Submit A Comment, Question or Review About
B2B Digital Marketing
at Marketing Institute of Ireland (MII)

Your email address will not be published.

Click to Rate

We'd love to send you the latest news and articles about evening classes, further learning and adult education by email. We'll always treat your personal details with the utmost care and will never sell them to other companies for marketing purposes.

Comments and Reviews Policy