Course Description

Bachelor of Arts (Hons) in Marketing

Independent College Dublin

The BA (Honours) in Marketing prepares students for a career as a marketing professional. The programme will provide students with a solid foundation in the principles of integrated marketing concepts and strategies. A comprehensive education in digital and analytical skills will equip the learners with the ability to develop strategic marketing plans and situational audits for organisations. The marketplace is constantly evolving, and learners will be thought the skills necessary to employ a methodical and critical approach to business challenges. They will be able to strategise the correct marketing mix that will influence competitive advantage or defend against threats.

The programme will provide students with the acquired marketing skills, including the capability to participate creatively, collaboratively and responsibly in teams. Consolidate the fundamental elements of marketing alongside finance, accountancy, law and management and how they are inter-related in order to enable effective strategic business decisions. Learners will have the ability to communicate marketing challenges and solutions in an effective and coherent manner using both written and oral media


College Name Independent College Dublin
Course Category Business, Marketing
Course Type Classroom Based
Course Qualification Honours Bachelor Degree
Course Location Dublin, UK
Location Postcode Dublin 1
Course Start Date 14th September 2020
Course Fee €4,600 Irish & EU Students €6,500 Non-EU/EEA Students
Course Duration 3 Years
Awarding Body QQI
Title of Awarding Bachelor of Arts
Entry Requirements Students are required to achieve a minimum of Grade H5 at higher level in two subjects and four O6s in ordinary level subjects (to include Maths and a language) in the Leaving Certificate. Mature applicants are welcome and do not need to meet these requirements. English language requirements: If English is not your first language, you must provide evidence that you will be able to study at degree level English. You will be required to show that your use of English is equivalent to IELTS 6.0. If you do hold the required English language certificate you will be required to sit our IELTS or TOEFL test at Independent College Dublin.
Career Path Our students go on to work in many different areas such as - - Small Medium Enterprises - The Public Sector - Digital Marketing Agencies - Major Technical Marketing Hubs - Advertising agencies
For information about Independent College Dublin, please visit our college page on by clicking here.

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