Course Description

BA (Hons) in Marketing

Dublin Business School (DBS)


The BA (Hons) in Marketing (Event Management) degree programme incorporates a balanced mix of specialised marketing and event management modules geared towards the needs of marketing personnel operating in a dynamic national or international environment. The programme deals comprehensively with modern marketing and event management theory and practice.
Aims and Objectives

The programme is designed to prepare students for employment in a variety of marketing and event management disciplines, including customer service, product/brand management, research management, stakeholder communication, event planning, risk management and strategic management.


Entry Requirements

The minimum entry requirements for the BA (Hons) in Marketing are:

  • Leaving Certificate – Applicants must obtain a minimum of 2H5s and 4 O6s/H7s, to include Mathematics and English or another language, or
  • FETAC – A full Level 5 FETAC Award (i.e. 8 modules) with at least 3 distinctions,


  • A-Levels / GCSE – Applicants must obtain a minimum of 4 GCSE passes at grade C to include Mathematics and English or another language, plus 2 A-Level passes at grade C or higher,


  • BTEC – Applicants must obtain a minimum of a BTEC National Diploma in a cognate area.
  • For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.


All EU nationals aged 23 years before 1st of January in the year of application are classified as ‘mature applicants’. Mature learners can apply directly to the college and will be assessed on basis of age, work experience and educational attainment as outlined in the DBS Quality Assurance Handbook (QAH).


Course Content

The BA (Hons) in Marketing programme (Event Management) has the following content and is completed over 4 years part-time.

Stage 1

  • Economic Perspectives
  • IT Essentials
  • Marketing Essentials
  • Business Context & Organisation
  • Maths & Stats for Business
  • Learning to Learn
  • Digital Content Creation

Stage 2

  • Marketing Communications
  • Selling and Sales Management
  • Marketing Research
  • Digital Marketing Concepts
  • Advanced Economic Perspectives
  • Event Planning
  • The Events Environment

Stage 3

  • Consumer Behaviour
  • Strategic Marketing
  • Services Marketing
  • Event Operations & Crowd Management
  • Event Marketing
  • Capstone Project


Teaching and Assessment

Student Assessment will be based on a combination of continuous assessment and end of year examinations. Continuous assessment will include essay writing, case studies, presentations, literature reviews and projects. Students will be required to work individually as well as in groups. End of year examinations are typically held in late April / early May. Stage 1 subjects may also include an in-class assessment usually held in December.



Stage 1 – Seven mandatory subjects provide foundation knowledge in core business and marketing disciplines and include employability and personal development modules which run throughout the programme.

Stage 2 – The key marketing topics are further developed in the areas of marketing communications and selling and sales management while students commence their study of specialised event management topics.

Stage 3 – At stage 3 general business knowledge is developed with a focus on modules including Strategic Management, Marketing Research and Consumer Analysis. Knowledge and competence in targeted areas in event management are developed in Event marketing and Event Operations.


Career Opportunities

The programme is designed to equip graduates to be able to take up positions requiring specific marketing and event management knowledge and skills in areas such as:

  • Marketing Management
  • Advertising Management
  • Services Event Management
  • Branding
  • Customer Service Management
  • Event Planning
  • Hospitality

Other positions where knowledge of marketing represents a significant competitive advantage such as sales management, new business development and customer relationship management have been attained by graduates.



The Course Fees for the BA (Hons) in Marketing with Event Management are:

  • Level 1: €590 (10 credit modules) / €300 (5 credit modules) per annum.
  • Level 2: €700 (10 credit modules) / €360 (5 credit modules) per annum.
  • Level 3: €750 (10 credit modules) / €380 (5 credit modules) per annum.


Visit Us

Open days are a great way to help you make your decision about your course of interest. The open day will give you the opportunity to receive one on one advice and direction from leading academics in your chosen subject area, meet current students and also have your questions answered on entry requirements, student support and the admissions process. Find out when our next open event is taking place. The Admissions Office is located in our Aungier Street campus and you are welcome to visit the college to speak with a member of our admissions team from Monday to Fridays, 8:45am – 5:15pm. Alternatively, you can contact us by email.

College Name Dublin Business School (DBS)
Course Category Business, Marketing
Course Type Classroom Based
Course Qualification Honours Bachelor Degree
Course Location Dublin, UK
Location Postcode Dublin 2
Delivery mode Classroom based
Course Duration 4 Years part-time
Course Times 2 Evenings per Week 6:15-9:30pm
Awarding Body QQI
Title of Awarding BA (Hons) in Marketing
For information about Dublin Business School (DBS), please visit our college page on by clicking here.

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