Marketing Strategy and Tactics in a Digital World

This 2-day course has been devised by the Marketing Institute precisely to help you to create the optimal strategy for all aspects of your marketing.

Description

This 2-day course has been devised by the Marketing Institute precisely to help you to create the optimal strategy for all aspects of your marketing. As the professional body for marketing people in Ireland, we understand the complexities and the realities faced by marketers in the real world, and this course reflects the need for practicable responses to the most common challenges facing our members in grappling with digital challenges and opportunities. The consumer in this digital age expects marketers to be creative and personalised with their messaging, to deliver through the channel what they want, at the exact moment they want it. So how do you keep your strategy updated when your focus is a moving target?

Our signature 2-day “Marketing Strategy & Tactics in a Digital World” course will enable you to stay on top of your game and implement the optimal strategy for your organisation in 2019.

In this course we aim to show you how to boost your short term marketing results via proven techniques, how to build long-term sustainable competitive advantage by developing a more strategic perspective, and how to become a world class marketer (if you do everything we recommend on this course).

We’ll walk you through all you need to know to knock your plan into shape for the year ahead, and beyond. We’ll show you how to avoid the classic mistakes, exploit new digital tactical tools, build an integrated strategy, develop your plan and measure results to ensure you continually boost your results.

We are delighted to have this course led by our colleague and long-standing Institute member, PR Smith,www.PRSmith.org  a leading luminary in digital marketing internationally, and best-selling author, trainer and consultant.

Description

This 2-day course has been devised by the Marketing Institute precisely to help you to create the optimal strategy for all aspects of your marketing. As the professional body for marketing people in Ireland, we understand the complexities and the realities faced by marketers in the real world, and this course reflects the need for practicable responses to the most common challenges facing our members in grappling with digital challenges and opportunities. The consumer in this digital age expects marketers to be creative and personalised with their messaging, to deliver through the channel what they want, at the exact moment they want it. So how do you keep your strategy updated when your focus is a moving target?

Our signature 2-day “Marketing Strategy & Tactics in a Digital World” course will enable you to stay on top of your game and implement the optimal strategy for your organisation in 2019.

In this course we aim to show you how to boost your short term marketing results via proven techniques, how to build long-term sustainable competitive advantage by developing a more strategic perspective, and how to become a world class marketer (if you do everything we recommend on this course).

We’ll walk you through all you need to know to knock your plan into shape for the year ahead, and beyond. We’ll show you how to avoid the classic mistakes, exploit new digital tactical tools, build an integrated strategy, develop your plan and measure results to ensure you continually boost your results.

We are delighted to have this course led by our colleague and long-standing Institute member, PR Smith,www.PRSmith.org  a leading luminary in digital marketing internationally, and best-selling author, trainer and consultant.