Video SEO: Rank Higher In Google and YouTube – Level 3

Overview

You’ve got a great video but you’re not getting any engagement. If you want your video to appear on Google and other search engines, here’s the best way to optimise your video like a pro. Video SEO: Rank Higher in Google & YouTube – Level 3 will teach you how to target prospective customers and become an expert at getting your videos ranked. You will start with the basics and first learn about SEO video optimisation, identify the purpose of the video, create good quality content, and make a video worth publishing. Keywords are integral to the overall SEO strategy, so learn to optimise keywords for your video. Decide where you want to host the video, and come up with an attractive thumbnail.

Video SEO: Rank Higher in Google & YouTube – Level 3 will demonstrate how to build an audience and get them to connect to your video. The most effective video strategy is to share your video across various social media platforms, however, ensure it does not appear as spam. Finally, don’t forget to add the call to action. Connect to your audience closely and make them feel like you appreciate all the likes, comments and questions they leave you.

Video SEO: Rank Higher in Google & YouTube – Level 3 will cover the fundamentals of creating high-quality videos that is able to attract the right kind of followers.  These videos can be knowledge-based, onboarding videos, support videos, customer stories, behind the scenes or a personalised experience. There is an ever-increasing need for qualified individuals who are high-performing and get the best results! This is a IAP certified course that will demonstrate to leading employers you are continually developing yourself, and will make you a desirable candidate.

Course Curriculum

1. Introduction
2. Types Of Video SEO
3. When To Host On YouTube And Why
4. Self Hosting Video Solution
5. Video SEO For Google
6. Keyword Planner For Organic & Video Rankings
7. Self Hosting Means Self Promoting
8. YouTube Video SEO Optimizations
9. Find YouTube Tags
10. YouTube Auto Suggest For Keyword Research
11. Video Sitemap SEO
12. YouTube Analytics
13. Rules Of Engagement
14. YouTube Comments
15. YouTube Video Layout Blueprint
16. YouTube Black Vs White
17. Create A Playlist For Hard SEO Terms
18. YouTube Adsense & Other Monetizations
19. Tubular And Other Tool Comparisons
20. The Secret Of Subscribers In SEO
21. Vidiq Extension
22. Ytcockpit For Keyword Research & Tracking

Learning Outcomes

• Learn to perform keyword research in video marketing
• Learn to optimise a video
• Rank videos on Google and YouTube
• Learn to do basic SEO for your video
• Enhance engagement rates in your video

Who is this Course for?

• Entrepreneurs
• Online Marketers
• SEO Marketers
• Business Owners
• Link Builders
• Bloggers

Method of Assessment

This is a knowledge-based course, and thus, will contain no method of assessment.

Certification

Upon the successful completion of the course, learners will be awarded an accredited ‘Certificate of Completion’ for  Video SEO: Rank Higher in Google & YouTube – Level 3 by iAP

Awarding Body

The International Awards for Professionals iAP is an awarding body established in 1999 that aims to promote a high educational standard. They hope to create online education that is trustworthy and credible. They are focused on raising the standards of online education, and ensuring it is accessible to all. The iAP provides accreditation for a range of educational establishments, and monitors and continually develops the educational standards of such institutions. Their globally recognised certifications give learners the opportunity to acquire the skills and knowledge needed to gain employment in the chosen fields.