Considering Web Design Courses?
Websites are the core of all online marketing activity for a business, all of the marketing that is done for a business is to drive visitors to your website and the main purpose of a website is to turn these visitors into customers or followers.
In marketing terms, this is called conversion and a bad website will be the cause of wasted time and money on any marketing methods if you are unable to turn those visitors into customers. So the better your website is the higher the conversion rate will be with more visitors becoming customers.
The great news is that there are many Web Design courses currently available for you to get started so you have come to the right place.
About Web Design
Web design involves creating what a website should look like and how it should work. Designing a website involves taking a brief and the information that a client or company wants to have displayed on a website and planning out the best structure for the website.
A great web designer will analyze the website’s purpose, goals, and target audience and then plan the sitemap, structure, and technologies (apps, add on’s or plugins) accordingly to have the website meet the needs of the person or company.
Web designers think a lot about the user experience of a website and arrange the information in a way that means the user is seeing the right content at the right time as they journey through the website. It is also very important that the information displayed to the user is very easy to consume, this is known as User Experience (or UX).
Web designers are also responsible for the visual look and feel of a website, or the User Interface (or UI). What a website looks like is really important because it is important that the design ties in with the company’s brand and that the important information is presented and is easy to read and understand for the best possible user experience and user interface.
Building a website demands a good grasp of design layout and usability, and often requires both programming and design skills. It can be very beneficial to web designers to have a basic understanding of how the website they have designed may be coded as this gives them a better understanding of what is possible and what options are available for their design and the parameters they need to work within.
What Will I Learn?
- You will learn about design and basic development and elements like e-commerce and social media integration.
- You will learn about user experience strategy and usability testing.
- You will learn to understand corporate or personal branding and art direction.
- You will learn about SEO (search engine optimization), SEO audits, and site optimization.
- You will learn about User Experience (UX) and User Interface (UI) and about copy writing and good quality video and images.
- You will learn about design principles like typography, colour, positive and negative space.
Career Opportunities
After completing your course in Web Design you could have a career in just about any industry with businesses that need websites. You could work as a Freelance Web Designer, Web Designer, Web Developer, SEO Specialist, UX designer, UX researcher, or Web Content manager.
If you’re serious about doing a Web Design course, check out courses near you in the Nightcourses.co.uk national course finder.
