Social Media Marketing

The importance of social media marketing for businesses and organisations is no longer questioned. It has become a worldwide trend which helps businesses and organisations connect with their customers online.

This online social media marketing course covers the concept and application of social media marketing, equipping you with the skills to plan and implement a successful social media marketing strategy while offering you social media certification.

In brief, this course will teach you how to create a social media strategy to build your business and online marketing campaign. Candidates will be provided with the tools required to build a network and run social media campaigns on Facebook, Twitter, YouTube and other various other platforms.

Studying with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand. This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to study efficiently and guide you to secure your qualification.

√ Course Objectives:

• Strategy and planning – how to plan your social media activity.
• Grow your audience – how to increase your social media following.
• Engagement – ways to encourage engagement with your online audience.
• Best practice and case studies for Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn.
• Sales – drive sales through your social media traffic.
• Productivity techniques – free tools and ideas to save you time.
• Measurement – issues in measuring social media’s value.

√ Who is it for?

• This online course will be of interest to people hoping to learn more about social media marketing or to advance their career prospects in the social media marketing arena while obtaining social media certification.
• This course is ideal for business owners wishing to connect to the power of social media to increase their prospects.
• This course also is useful for Digital Markers, Personal Assistance, Office Administrators, Office Managers, Marketing Executives, Marketing Assistants, Business Development Managers as well as others involved in Personal Relationship, Event Management, and Business Promotion.

√ Course Description:

This online training course is comprehensive and designed to cover the key topics listed under the curriculum. This course has been designed for 15 guided learning hours.

√ Course Duration:

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

√ Method of Assessment:

At the end of the course learners will also take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.

√ Certification:

Successful candidates will be awarded certificate for “Certificate in Social Media Marketing”.

√ Entry Requirement:

• This course is available to all students, of all academic backgrounds. However, basic knowledge of social media would be an advantage.
• Learners should be ages 16 or over to undertake the qualification.
• Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.

√ Career Path:

This training course will lead you to become a:

• Digital Marketer (Digital Marketing Executive)
• Social Media Consultant
• Marketing Executives
• Advertising
• Sales Executive
• Marketing Managers
• Business Development Managers