Retargeting & remarketing: the ultimate guide made easy – level 3

Overview

Retargeting is a form of online advertising to keep track of bounced traffic. Statistics indicate that just 2% of visitors convert on their first visit. This means you need to retarget traffic that visited your website but bounced. They may be still interested and you have to continue to engage them and capture their attention to the point of making a purchase. Retargeting and Remarketing: The Ultimate Guide Made Easy – Level 3 is designed to teach you how retargeting works, what to focus spending on, and how to benefit from your retargeting efforts.

Retargeting and Remarketing: The Ultimate Guide Made Easy – Level 3 will demonstrate how retargeting is used to build brand awareness, give special offers to customers who have converted and be a helpful salesperson. Learn in-depth about shopping cart abandonment and understand common issues why customers abandon their shopping cart in the first instance.

Retargeting and Remarketing: The Ultimate Guide Made Easy – Level 3 will teach you how to target customers who are familiar with your business by taking the first step to interacting with them. There is an ever-increasing need for qualified individuals who are high-performing and get the best results. This is a iAP certified course that will demonstrate to leading employers you are continually developing yourself, and will make you a desirable candidate.

Why You Should Consider Taking this Course at Study365?

Study365 is a leading online provider for several accrediting bodies, and provides learners the opportunity to take this exclusive iAP course. At Study365, we give our fullest attention to our learners’ needs and ensure they have the necessary information required to proceed with the training.

Learners who register will be given excellent learning support, discounts for future purchases and be eligible for a TOTUM Discount card and Student ID card with amazing offers and access to retail stores, the library, cinemas, gym memberships and their favourite restaurants.

About the Tutor

Zach Miller is a sales professional with a touch of genius to him. He is a certified Sales Funnel Consultant and Builder. He knows the art of doubling sales and multiplying seven-figure businesses. He knows all about sales funnels. While the core focus of his teaching is sales funnels, he also has profound expertise in running an online business. Zach specialises in email marketing, SEO, video marketing and all things business and entrepreneurial. Taking a course with Zach Miller will open the door to his exciting secret of running a successful sales funnel.

Learning Outcomes

• Learn all about retargeting
• Learn to setup a retargeting account
• Learn to take advantage of visitors that come through the retargeting website
• Utilise retargeting to achieve the best ROIs
• Learn to direct visitors at the right time in retargeting

Awarding Body

The International Awards for Professionals iAP is an awarding body established in 1999 that aims to promote a high educational standard. They hope to create online education that is trustworthy and credible. They are focused on raising the standards of online education, and ensuring it is accessible to all. The iAP provides accreditation for a range of educational establishments, and monitors and continually develops the educational standards of such institutions. Their globally recognised certifications give learners the opportunity to acquire the skills and knowledge needed to gain employment in the chosen fields.

Course curriculum

• Introduction
• Retargeting Overview
• The Retargeting Companies
• Social Media Retargeting
• Make Sure You Qualify
• User Intent And Engagement
• Segmentation
• Taking Your Traffic’s Temperature
• Banner Ad Sizes And Graphic Design
• Frequency Caps
• Google Retargeting
• Perfect Audience Walkthrough
• How Tracking Platforms Differ
• The Success Formula
• What Is Success Hacking
• Success Hacking The Landing Pages
• Success Hacking The Offer
• Success Hacking Traffic Source
• Success Hacking Ad Copy
• Completion Certificate Request

Method of Assessment

This is a knowledge-based course, and thus, will contain no method of assessment.

Certification

Upon the successful completion of the course, learners will be awarded an accredited ‘Certificate of Completion’ for Retargeting and Remarketing: The Ultimate Guide Made Easy – Level 3’ by  IAP.

Who is this Course for?

• Entrepreneurs
• Online Marketers
• Bloggers
• Content Creators
• SEO Marketers