LinkedIn for Business

LinkedIn for Business is a short online course to bring you up to speed with using LinkedIn in a business environment, whether as an individual, or as a company.

It takes you through setting up your LinkedIn profile and then guides you through how to get the most out of the platform, helping you to capitalise on the millions of contacts within arms reach.

With LinkedIn for Business youll see:

How powerful it can be * How best practice works * How to build your network *

Youll learn how to:

Set up/update your personal profile with key information
Choose the most appropriate LinkedIn account
Use keywords to get found for your key skills or services
Work within LinkedIn etiquette to ensure best practice
Gather research through targeted keyword searches
Set up a company profile and learn how to use it
Interact in groups and gain intelligence
Publish content on LinkedIn
Use LinkedIn advertising to promote key posts
Measure your activity to evaluate success