Essentials of Target Marketing

Do you want long-lasting business success?

Target marketing is so important in business, so you can understand your customers and better satisfy their needs. This ultimately results in much more efficient marketing, better understanding of customers and enables creation of relevant promotional material. With this course you will learn to eliminate unnecessary elements, so you can be more focused and reach your goals.

Who is it for?

This course would be ideally suited to anyone hoping to set up their own business.

Course Description

This online training course is comprehensive and designed to cover the topics listed under the curriculum.

Course Curriculum

1. Definition of marketing and market segmentation
2. How to target a market segment?
3. Way of positioning your offering and sources of sales growth.
4. How to derive value from your customers? & customer experiences.
5. The process of successful branding
6. Definition of customer driven pricing
7. Marketing communications strategy

Method of Assessment

At the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certification

Upon successful completion of this course you will be awarded certificate in Essentials of Target Marketing.

Benefits you will gain:

By enrolling in this course, you’ll get:

• High-quality e-learning study materials and mock exams.
• Tutorials/materials from the industry leading experts.
• Includes step-by-step tutorial videos and an effective, professional support service.
• 24/7 Access to the Learning Portal.
• The benefit of applying for NUS extra Discount Card.
• Recognised Accredited Qualification.
• Access Course Content on Mobile, Tablet or Desktop.
• A study in a user-friendly, advanced online learning platform.
• Excellent customer service and administrative support.