Diploma in Sales and Marketing

This sales and marketing course has been developed to meet the needs of working professionals, managers and supervisory staff, from various non-marketing and sales backgrounds, who may wish to develop skills and techniques to effectively function within the areas of sales and/or marketing.

Undertaking this programme will facilitate you to strengthen the relationship between sales and marketing departments within your company. If you are working within the industry, it will facilitate you to support your company to gain more value from the sales environment, to extend its online business presence and improve relevant communications.

On completion of this course you will be able to understand the principles and practices of effective sales and marketing, be able to develop a corporate brand, and present sales and marketing pitches with greater authority.

Modules

• The Essentials of Sales and Marketing
• Services Marketing
• Marketing Communications
• Digital Marketing
• Development & Role of Selling in Marketing
• The Sales Environment
• Sales Responsibilities & Preparation
• Sales Management Organisation & Control

This course is designed for you:

• If you are interested in developing your sales and/or marketing knowledge.
• If you want to develop sales and marketing skills consistent with the current principles and practices.
• If you want to formalise your sales and marketing skills with best in practice and improve your career and job prospects.
• If you want to bring best in class marketing principles to your business ensure optimum success.
• If you want to differentiate your company and yourself in your ability to manage sales, marketing and communications function.
• If you want to gain the skills to structure, formalise and implement sales and marketing campaigns.

Experience virtual learning

IBAT is now offering 100% interactive learning via virtual classrooms, all at an affordable price. We’re adapting along with the rest of the world, to the new normal. With an increasing shift towards online learning and as jobs become harder to find, now is the time to take initiative and upskill by gaining a diploma from the comfort of your own home.

Benefit from live sessions with our expert tutors who are teaching in real-time and can therefore engage with you directly. Seize this opportunity to boost your prospects and stay ahead of the competition.