Course Description

Digital Marketing Training

Study 365



Would you like to earn upwards of 30K a year?

If you would like to work in marketing, our Digital Marketing course has everything covered. Once you are qualified you will be in high demand, as Digital Marketing is a huge industry. Not only this, it can be very profitable and has a lot of room for progression.

This course is an entry level one, so if you don’t have any experience you can still apply. Whether you are beginner or intermediate level, there is something for everyone and once qualified you’ll have a recognised certificate on your CV.

Our modules have been designed by professionals and cover things like search engine optimisation, analytics, social media marketing and digital marketing strategy. Learners will gain an overview of the industry and practical skills which can be transferred into the workplace.

Learning with Study 365 has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will give you the confidence to secure your qualification.

What will I learn?

  • How to put together a digital marketing strategy
  • How to set KPIs for your online marketing activity
  • Integrated Search Marketing strategies
  • Social Media marketing in a business context
  • How to effectively plan your email marketing campaigns
  • Online display advertising networks and banner formats
  • Mobile apps, mobile web and location-based services
  • Analytics: what to measure and how to manage
  • The role of the marketing and communications plan within the context of the organisation’s strategy and culture
  • To understand the marketing planning process and the links between each stage of the process

Who is it for?

  • This entry-level course typically attracts attendees looking to develop an understanding of the dynamic world of digital marketing.
  • The course is designed to give learners a rapid boost to their knowledge of digital marketing strategy and techniques covering a broad set of disciplines.

Course Description:

This online Digital marketing essentials training course has been designed for 12 guided learning hours. Key topic areas of the course are listed below under the curriculum.

Method of Assessment:

At the end of the course learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.

Certification:

Successful candidates will be awarded a certificate in “Digital Marketing Training

COURSE CURRICULUM
Getting Started
Introduction
1. Digital Marketing Strategy
2. Exploring Digital Marketing
3. Starting with the Website
4. Foundations of Analytics
5. Search Engine Optimization
6. Search and Display Marketing
7. Social Media Marketing
8. Facebook
9. Twitter
10. Youtube
11. LinkedIn
12. Pinterest
13. Video Marketing
14. Email Marketing
15. Content Marketing
16. Mobile Marketing
17. Expanding Your Digital Marketing Skills


Course Code S 0012
College Name Study 365
Course Category Business, Marketing
Course Type Online Learning
Course Qualification CPD
Course Location Westmeath, UK
Course Fee 24
Course Duration 365 days
Entry Requirements There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds. Anyone who would like to learn new things and an interest in how you can use digital marketing to promote products and services will definitely help though. Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.
Career Path Digital Marketing Executive Digital Marketing Manager Digital marketing Analyst Digital Marketing Assistant Online Community Manager
For information about Study 365, please visit our college page on www.nightcourses.co.uk by clicking here.

Course Provider

Study 365



New Broad Street House, 35 New Broad Street, London. EC2M 1NH, United Kingdom, Cavan, United Kingdom

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Study 365
New Broad Street House, 35 New Broad Street, London. EC2M 1NH, United Kingdom
Cavan
Cavan
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