Digital Marketing & Social Media

With 42bn spent online every year in Ireland and the average adult spending 1 in 12 minutes online, the digital marketplace cannot be ignored.

Digital marketing and social media now offer marketers a wealth of options to connect with their audience. Both digital marketing and social media are changing rapidly and are experiencing phenomenal growth.

This module provides students with the detailed and practical knowledge required to develop digital marketing and social media expertise.

On successful completion of this course, a student will be able to:
Develop an understanding of digital marketing essentials and their importance in marketing
Demonstrate a knowledge of the ways in which organisations may develop and execute digital marketing decisions
Describe the main theories, concepts, techniques and application expertise required to effectively develop plan and implement a social media campaign
Demonstrate the technical skills and knowledge necessary to apply the key technologies, tools and techniques for digital marketing and social media by developing a digital /marketing and social media plan for a small business