Course Description
Advertising & Marketing Diploma
Study 365
Advertising & Marketing Diploma (USA Standards)
Would you like a well-paid job with progression?
If you choose advertising or marketing there is clear progression, which makes it a great career path to choose. Begin as an Advertising or Marketing Executive and you could work your way up to become a Senior Director earning up to £80,000.
This Advertising and Marketing course (USA Standards) offers the opportunity to develop the creativity, knowledge, and skills to deliver successful global campaigns, in preparation for a career in the creative industries.
This course covers topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing. Learners will develop a comprehensive understanding of the role of advertising and marketing in business and society. You will have the opportunity to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives
Learning with Study365 has many advantages. The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand. This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests, and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). Please Note: This Course is Based on USA Standards
Please Note: This Course is Based on USA Standards.
Description
This online training course is comprehensive and designed to cover the key topics listed under the curriculum. This course has been designed for 8 guided learning hours.
COURSE CURRICULUM
| Getting Started | |||
| 1: Introduction to Marketing | |||
| 2: Marketing Strategies for Competition | |||
| 3: Analysis of Marketing Environment | |||
| 4: International Marketing Strategies | |||
| 5: Consumer Behaviour | |||
| 6: Marketing and Market Research | |||
| 7: Market Segmentation | |||
| 8: Marketing Mix | |||
| 9: Product Life Cycle | |||
| 10: Marketing Channel and Supply Chain | |||
| 11: Promotion | |||
| 12: Advertising | |||
| 13: Customer Relationship | |||
| 14: Sales Promotion | |||
| 15: Selling | |||
| 16: Pricing Strategies | |||
| Recommended Books | |||
| Mock Exam | |||
| Final Exam |
RECOMMENDED BOOKS
- Recommended Books – Marketing and Advertising
Course Objectives:
- This Marketing and Advertising offers modules which are geared towards developing your competence and skill as a prospective marketer as well as your knowledge of marketing models, theories and concepts.
- The course examines the increasingly important and dynamic role that advertising and marketing communications plays within an organisation.
Course Duration:
You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.
COURSE CURRICULUM
Getting Started
1: Introduction to Marketing
2: Marketing Strategies for Competition
3: Analysis of Marketing Environment
4: International Marketing Strategies
5: Consumer Behaviour
6: Marketing and Market Research
7: Market Segmentation
8: Marketing Mix
9: Product Life Cycle
10: Marketing Channel and Supply Chain
11: Promotion
12: Advertising
13: Customer Relationship
14: Sales Promotion
15: Selling
16: Pricing Strategies
Recommended Books
Mock Exam
Final Exam
Method of Assessment:
At the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.
Certification:
Successful candidates will be awarded certificate for “Diploma in Advertising and Marketing”.
Why Choose Us?
- Our courses represent outstanding value for money
- High quality e-learning study materials and mock exams.
- Each course is designed by industry experts, using an innovative interactive learning approach.
- Includes step-by-step guided videos tutorials.
- 24/7 Access to the Online Learning Portal.
- Anytime & Anywhere Learning.
- Recognised Accredited Qualification.
- Access Course Content on Mobile, Tablet or Desktop.
- Study in a user friendly, advanced online learning platform.
- Excellent customer service and administrative support.
| Course Code | S 0077 |
| College Name | Study 365 |
| Course Category | Business, Digital Marketing |
| Course Type | Online Learning |
| Course Location | Westmeath, UK |
| Course Fee | 24 |
| Course Duration | 365 days |
| Entry Requirements | Learners must be age 16 or over and should have a basic understanding of the English Language, numeracy, literacy, and ICT. |
| Career Path | Marketing Executive Advertising and Sales Executive Marketing Manager Business Development Manager Digital Marketing Manager Advertising Manager Communications Manager Brand Manager Market Researcher Marketing Consultant |
Course Provider
Study 365
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