Mastering Google Adwords

Do you wonder how to reach potential customers? Perhaps you need help getting current customers to come back for more? Would you like help growing online sales?

We can take the hassle out of Google Adwords and make it simple. If you need help getting started with Google Adwords, or even if you’ve had some practice, we’ve got everything covered. This course is highly versatile. It can be used by small business owners, communications or marketing managers and anyone hoping for a career in digital marketing.If you are aspiring or working in digital marketing, you cannot escape Google AdWords. You must have a sound knowledge of Google AdWords to draw in potential and existing customers. The course in Mastering Google AdWords will teach you why it is important that you appear in Google search results, be found by prospective customers and help your business grow exponentially. This is a step by step guide on becoming an expert at creating Google AdWords campaigns. There are many techniques and tactics that you can apply in your overall marketing strategy, and Google AdWords is right there on top of the list. The course will explore key topics such as pay-per-click advertising, keyword researching, keyword optimisation, advanced advertising techniques and basic concept of Google AdWords.

Learning with Study 365 has many advantages. The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests, and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

COURSE CURRICULUM
Getting Started
Overview of the Google AdWords
Pay-Per-Click Advertising Techniques
Defining your Business Goals
Stepping into Google Adwords
Keywords Researching Techniques
How to create your First Campaign?
How to create your First Advertisements?
How to monitor your advertisement?
Advanced Advertising Techniques
Understanding Key optimisation Strategies
Fundamentals of Google ADwords

Who is it for?

• Web marketing and communications managers.
• Those looking to move into the digital marketing arena.

Method of assessments:

At the end of the course, learners will take an online multiple choice question assessment test. The online test is marked straightaway, so you will know immediately if you have passed the course.

Course Description:

This online training course is comprehensive and is designed to cover the key topics listed under the curriculum.

Course Duration:

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.