Diploma Online Marketing & Digital Strategy

The objective of the advanced module, which leads to the awarding of a Diploma in Online Marketing and Digital Strategy, is to reinforce the learning outcomes of the certificate online marketing module through a focused practical 12-week session where users produce digital artefacts that demonstrate the concepts they have learned in the certificate course. The evening course will teach participants how to fully research, plan and develop rich digital marketing programmes for B2B, B2C and FMCG businesses.

It builds on the certificate course in providing a framework for participants to build actual digital marketing initiatives using Social Media, Online Advertising Platforms, Email Marketing, Rich Media, Blogging as well as how to implement and measure the effectiveness of these campaigns using Google Analytics. At the end of the course participants will be able to use digital platforms and channels to generate awareness, increase sales and leads, and increase retention rates using integrated digital marketing. Participants will produce a Key Performance Indicator model that monitors and measures the progress and relative success of any digital programme and demonstrates Return on Investment which is vital in a business context.

This part-time course is aimed at a wide range of participants with a broad set of skills and competencies. As the reach of digital channels increases it is affecting the way that business are marketing and selling their products and services to their customers. Today, it is absolutely necessary for businesses and service providers to have a clear understanding of how best to use digital channels to market and promote their offerings to their potential customers.

This course will be of interest to marketers, communication and sales professionals, as well as designers, IT professionals, and owner managed businesses who need to gain a greater understanding of how to use digital and social media tools, channels and platforms to communicate, engage and acquire customers online.