Diploma in Strategic Marketing – Level 3

Overview

It is not only the marketing team that handles a marketing strategy. Marketing strategies are more often than not combined with business strategies to make informative and effective decisions on brands, products, services and customers. The Diploma in Strategic Marketing – Level 3 course defines what strategic marketing really is.  The course is designed to enable learners to make strong business decisions for their company and set it on the right strategic direction path.

The course will cover key concepts of marketing, how to combine business with marketing, branding and product management. Additionally, gain an understanding of how the traditional boundaries of marketing are expanded.

The Diploma in Strategic Marketing – Level 3 is an in-depth course that will equip learners with the right decision making tools to create and communicate the value of their brand, an understanding of essential marketing strategy and dealing with new products.

The course has been endorsed under the The Quality License Scheme. This means that Global Edulink has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

The course itself has been designed by Global Edulink to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. The Quality License Scheme endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales

Why study at Global Edulink?

Global Edulink offers the most convenient path to gain recognised skills and training that will give you the opportunity to put into practice your knowledge and expertise in an IT or corporate environment. You can study at your own pace at Global Edulink and you will be provided with all the necessary material, tutorials, qualified course instructor, narrated e-learning modules and free resources which include Free CV writing pack, free career support and course demo to make your learning experience more enriching and rewarding.

Course Curriculum

1: So What Is Marketing

2: The Marketing Concept

3: What Can Be Marketed

4: Marketing’s Role In The Business

5: Stp 1 Segmentaion

6: Stp 2 Targeting

7: Stp 3 Positioning

8: Branding

9: The Marketing Mix

10: Product Management

11: Marketing Communications Or Marcom Or Integrated Marketing Communications (Imc)

12: Expanding Marketing’s Traditional Boundaries

Access duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

Who is this course aimed at?

• Marketing Managers, Business Managers
• Team Leaders, Supervisors
• Anyone who wants to learn about strategic marketing

Method of assessment

In order to complete the Diploma in Strategic Marketing – Level 3 successfully, all students are required to complete a series of assignments. The completed assignments must be submitted via the online portal. Your instructor will review and evaluate your work and provide your feedback based on how well you have completed your assignments.

Certification

At the end of this course successful learners will receive a Certificate of Achievement from The Quality License Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

Course Code: QLS-04532

Accredited Body (Accreditation)

The Quality License Scheme have long-established reputations for providing high quality vocational qualifications across a wide range of industries. The Quality License Scheme combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, The Quality License Scheme also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

Other Benefits

•  Written and designed by the industry’s finest expert instructors with over 15 years of experience
• Repeat and rewind all your lectures and enjoy a personalised learning experience
• Unlimited 12 months access from anywhere, anytime
• Save time and money on travel
• Learn at your convenience and leisure
• Eligible for a TOTUM discount card
• Free Career Support Service
• 25% Discount on personal Statement and covering letter writing service
• Free Access to Over 150 courses for 2 days (48 hours)
• Free access to course before you purchase (For selected courses only)