Course Description
Diploma in Marketing Management
Griffith College Limerick
Looking to gain the skills and knowledge essential for effective marketing management?
This course will provide learners with the appropriate skills and knowledge essential for devising marketing strategies and techniques within a business environment.
Why study Marketing Management at Griffith College?
The Diploma in Marketing Management is offered on a part-time basis over a 24-week period. This course will provide learners with the appropriate skills and knowledge essential for devising marketing strategies and techniques within a business environment. It explores the relationship between an organisation’s strategy, its culture, marketing and communications policies and procedures within the business environment.
- Gain a practical grounding in the skills of marketing and management.
- Examine the environmental factors that influence management decisions.
- Understand the fundamentals of marketing planning and the role of research and marketing intelligence in decision making.
- Examine and explore the role and importance of digital marketing in today’s rapidly changing business environment.
- Accredited by the internationally renowned Institute of Commercial Management (ICM).
Limerick, UK
| College Name | Griffith College Limerick |
| Course Category | Business, Marketing |
| Course Type | Classroom Based |
| Course Qualification | Diploma |
| Course Location | Limerick, UK |
| Course Start Date | 21st September 2020 |
| Course Fee | €1,350 + £154 sterling exam & registration fee payed directly to the awarding body ( ICM) |
| Course Duration | 24 weeks |
| Course Times | 1 evening per week - 18:15 - 21:30 |
| Awarding Body | Institute of Commercial Management |
| Title of Awarding | Diploma |
| Entry Requirements | Direct entry over 23 (Mature Student) or 2C3s (Hons) + 4D3s (Ord) in Leaving Certificate to include a language and Maths or equivalent exam taken. |
| Career Path | Academic Progression Participants who successfully complete and pass assignments/examinations for these modules may be eligible for advanced entry to the BA (Hons) in Business Studies degree course through the College policy of Advanced Prior Learning (APL). |
For information about Griffith College Limerick, please visit our college page on www.nightcourses.co.uk by clicking here.
Course Provider
Griffith College Limerick
Griffith College Limerick Campus
O’Connell Avenue,
Limerick City,
Ireland, Limerick, Republic of Ireland
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Griffith College Limerick
Griffith College Limerick Campus
O’Connell Avenue,
Limerick City,
Ireland
Limerick
Limerick
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