Diploma in Marketing & Advertising – September 2021

Students will have acquired skills in marketing and advertising required to aid them in developing a career in marketing and related fields. Students will develop key skills in areas such as copywriting and marketing communications which are widely used in sectors such as PR, branding, media and more.

Topics covered include:

Introduction to Marketing, The Marketing Environment, Marketing Strategies for Competition, International Marketing Strategies, Promotion, Advertising, Digital Marketing, Consumer Behaviour, Market Research, Market Segmentation, Marketing Mix, Marketing Channel, Product Life Cycle, Customer Relationship, Sales Promotion.