Course Description

Digital Marketing (QQI Level 5)

The Open College

This Digital Marketing online course will introduce students to the core competencies required to develop and execute digital marketing strategies and activities. It will provide a detailed understanding of what Digital Marketing is, major trends and important concepts such as Search Engine Optimisation (SEO), Science of Adwords Traffic, types of Online marketing, eMail Marketing, Viral Marketing, Online PR, and Social Networking etc..

Who should complete this course?

Anyone working with websites who wishes to acquire up-to-date skills in online marketing, e.g. web developers, web designers, content manager, webmasters.
Anyone working in a marketing role, in a company, or in an agency, who wishes to acquire online marketing skills.
Business owners who wish to take advantage of the internet as a marketing channel for their business.
People who wish to gain a professional, accredited qualification in marketing by online/distance learning.

Topics covered include:

Unit 1: Introduction to Marketing
Unit 2: The Online Consumer
Unit 3: The Anatomy of An Effective Website
Unit 4: Search Engine Optimisation
Unit 5: Social Media Marketing
Unit 6: Email Marketing and Online Advertising
Unit 7: Online PR and Affiliate Marketing
Unit 8: Digital Marketing Plan Development & Client Management.

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Leopardstown

Dublin, UK

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Course Code	5N1364
College Name	The Open College
Course Category	Business, Digital Marketing
Course Type	Online Learning
Course Qualification	Level 5 Certificate
Course Location	Dublin, UK
Location Postcode	Dublin 18
Course Fee	€314
Course Duration	8 Weeks
Course Times	This QQI Digital Marketing course is completed through Distance Learning Course and there are no lectures to attend. Students can complete this course within 8 weeks which is ample time and can start it at any time of the year that is convenient. If students need to extend this period for any reason during or near the end of the course they can request an extension through the college.
Awarding Body	QQI
Title of Awarding	QQI Level 5 component Certificate in Digital Marketing (5N1364).
Entry Requirements	This Digital Marketing course is open to all with general work/life experience. English Language Requirement: Students entering programmes leading to awards at Level 5 are expected to be able to: be proficient at reading, drafting, preparing and understanding information across a broad range of topics, including quantitative information. Learners undertaking this programme must have basic IT skills and access to the necessary equipment to enable them to undertake an online programme: computer, broadband, email, Microsoft, recording equipment necessary for some skills demonstration tasks, and where applicable any other specialised software/equipment. Access to a PC/Mac with internet access to complete coursework. As this programme is delivered through distance learning or eLearning, students must be capable of studying on their own initiative.
Career Path	Who should complete this course? Anyone working with websites who wishes to acquire up-to-date skills in online marketing, e.g. web developers, web designers, content manager, webmasters. Anyone working in a marketing role, in a company, or in an agency, who wishes to acquire online marketing skills. Business owners who wish to take advantage of the internet as a marketing channel for their business. People who wish to gain a professional, accredited qualification in marketing by online/distance learning.