Course Description
Digital Entrepreneurship – Level 9
IBAT College, Dublin
Grow your customer base by understanding how digital technology can be utilised within your business. The Digital Entrepreneurship module will help you to develop your knowledge of building an e-business and how to operate your current business in a digital environment.
In today’s dynamic environment organisations and its managers need to strategically understand and leverage the benefits of adopting digital strategies as they operate in a digital world
Digital strategies enable an organisation to get the latest data and insights on consumer behaviours and helps them drive their business.
This standalone postgraduate module is ideal to study individually to gain specialist academic, professional and technical knowledge and skills in digital entreprenaurship. It also provides a flexible progression route where you can combine with other qualifications to complete an MBA.
Specifically, the aim of the course is:
- To be able to systematically deal with complex and ever-changing digital environment.
- To understand and critically evaluate the methods, techniques and technologies to rapidly build a new e-Business and grow an existing business digitally.
Upon the successful completion of this course, the student should be able to:
- Critically evaluate the problems and new insights of building an e-Business.
- Demonstrate self-direction and originality in developing the complex task of launching a business in a digital environment
- Demonstrate a systematic, extensive and comparative knowledge and understanding of several advanced and emerging challenges of operating an existing business in a digital environment.
Course Structure
- 1 module, 12 weeks duration, one evening per week 6:30 to 9:30 pm with an induction event.
- Equivalent to level 9 on the Irish National Framework of Qualifications (Level 7 on the Framework for Higher Education Qualifications (FHEQ) UK.
- This Module is the credit equivalent of 10 ECTS (or 20 CATS), recognised internationally.
Indicative content
- Start-up Ideation
- Innovation and design thinking
- Digital Business Models for new and existing businesses
- Website optimisation
- Inbound Marketing
- SEM and SEO
- E-Commerce and mobile business
- Social Media management
- Growth Hacking
- Raising capital
| College Name | IBAT College, Dublin |
| Course Category | Business, Executive & Entrepreneurial Mindset |
| Course Type | Classroom Based |
| Course Qualification | Professional Qualification |
| Course Location | Dublin, UK |
| Location Postcode | Dublin 2 |
| Course Start Date | 15th February 2021 |
| Course End Date | 15th May 2021 |
| Course Fee | 1800 |
| Course Duration | 12 weeks |
| Course Times | 6.30-9.30pm |
| Entry Requirements | This module has been designed for Continuing Professional Development in business administration and management. Applicants are expected to have appropriate experience in management or relevant employment. Alternatively graduates with at least second-class honours in an Honours degree (Level 8) can be admitted. For those who have not been educated through English, a demonstrated proficiency such as an IELTS score of 6.0, with at least a 5.5 in all components is required. Contact one of our admissions team who can guide you through the application process. |
| Career Path | This accredited module is worth 10 ECTS and can be used to build up towards an MBA. Students who successfully complete this module may either enrol directly onto the MBA - Masters of Business Administration programme where they will need to take a further 80 ECTS (5 modules and a dissertation) or take another module which can be used to progress to the MBA. |
Course Provider
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