Online & Digital Marketing

This course is ideal for people looking build a career in digital marketing, business owners looking to promote their business online or for those looking to build on existing marketing skills. This course will cover the following subjects – Introduction to digital marketing, Search engine optimisation, pay per click advertising, email marketing, Digital display advertising, mobile marketing, web analytics, Google Adwords and Social media. This course will also show you how to create a digital marketing campaign and how to maximise response from a tight budget. At the end of this course you will have a clear understanding of the various channels and activities required to plan, implement and manage a comprehensive digital marketing campaign.