Mastering Google Adwords

Learn cost-effective and successful digital marketing using Google AdWords

Do you wonder how to best reach potential customers? Do you need to gain more repeat customers? Or, grow online sales? Well, wonder no more. This Mastering Google AdWords course, from Global Edulink, a UK-based leader in online training, will provide you with all the tools you require to build a successful, cost-effective digital marketing campaign.

Learn how to get your organisation found by people on Google, precisely when they are searching for the things that you offer. Also, discover how you can either advertise locally or globally, or target ads to customers in certain countries, regions, or cities – or, within a set distance from your business or shop. Ultimately, let this course teach you how to get more value from your pay-per-click (PPC) spend with Google AdWords.

It all starts with knowing how Google AdWords works, and knowing what your business and customers need. You will learn just what PPC advertising is all about and how it functions. Learners will also be advised of what needs to be in place before getting started, then you will set up a new AdWords account before starting to research your keywords: the foundation of all great ads. Be ready to create your first advertising campaign – exciting stuff! Use AdWords reporting and Google Analytics to monitor the performance of ads and optimise them to get more clicks, conversions and ultimately, a higher search advertising return on your investment (ROI).

Who is it for?

• Web marketing and communications managers.

Those looking to move into the digital marketing arena.

Method of Assessment:

At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Course Curriculum

1. Overview of the google adwords
2. Pay-per-click advertising techniques
3. Defining your business goals
4. Stepping into google adwords
5. Keywords researching techniques
6. How to create your first campaign?
7. How to create your first advertisements?
8. How to monitor your advertisement?
9. Advanced advertising techniques
10. Understanding key optimisation strategies
11. Fundamentals of google adwords

Certification:

Successful candidates will be awarded a certificate in Mattering Google Adwords.

Benefits you will gain:

By enrolling in this course, you’ll get:

• High-quality e-learning study materials and mock exams.
• Tutorials/materials from the industry leading experts.
• Includes step-by-step tutorial videos and an effective, professional support service.
• 24/7 Access to the Learning Portal.
• The benefit of applying for NUS extra Discount Card.
• Recognised Accredited Qualification.
• Access Course Content on Mobile, Tablet or Desktop.
• A study in a user-friendly, advanced online learning platform.
• Excellent customer service and administrative support.