Course Overview
This course provides you with a solid understanding of digital marketing concepts and practices. It will give you the skills needed to confidently create and implement targeted digital marketing plans for your business, also giving you a competitive edge in your career. You will be given a solid foundation of how to grow your online presence effectively.
The lessons will empower you to think strategically, not just tactically. You will be capable of creating productive digital strategies and maximizing your ROI from each of your market segments. Our modules are designed for real world application by industry leaders with practical experience.
A strong focus is placed on creating engaging content that will resonate with your target audience and knowing what platforms to utilise. Real-life situations and stories will be shared as a learning tool for you to gain the maximum benefit. In time, you will only commit resources to platforms that work for your business and where you achieve results.
Suitable for
- Sole Traders who require help to drive business growth
- Small to Medium Enterprises who require help to drive business growth
- People responsible for their companies Digital Strategy
- Marketeers who want to further develop their career in Digital Marketing
- Students who want to add marketing to their profession
Diploma in Digital Marketing Content
In this course you will learn skills in each of these areas of Digital Marketing:
Principals of Digital Marketing – Find out why setting goals and objectives are an important part of your Digital Strategy. Get a high-level overview and understanding of the different forms of Digital Platforms available.
Brand Management & Target Marketing – Here you will develop the skills to find out who your audience are and to break them down in to segments. We will create tailored campaigns for each individual segment and demonstrate how target marketing brings optimal results. Find out the importance of having consistent digital messaging and visuals across the board that align with your business strategy.
Website Creation & Management – Here you will develop the skills necessary to build a website through a Content Management System and learn how to manage the site daily, such as uploading images and editing text. You will also learn how to use Google Analytics effectively.
Search Engine Optimization – Learn the process of improving the quality and quantity of traffic to your website from search engines. SEO targets unpaid traffic rather than paid traffic. The goal being to reach the top half of page one on Google organically for your keywords.
Content Marketing – Understand the different formats of materials used in today’s digital world and develop the skills needed to create engaging content that will bring high performing results. We look at Images, Videos, Bloggs, eBooks, Whitepapers, Webinars, Podcasts and many more.
Direct Marketing – Find out best practices when it comes to Email, SMS, Push Notes and In App Messaging. Develop a structured plan when it comes to your direct marketing strategy, which will align with your target audience. These campaigns will bring effective results through continuous optimisation and personalisation.
Social Media Marketing – Learn best practices when it comes to developing your strategy for the top social media platforms. Develop the skills to create highly targeted paid campaigns that will deliver the best results and get the most from your budget. We look at Facebook, Twitter, Instagram, LinkedIn, and Snapchat.
Paid Marketing – Here we look at Google Ads and the most effective way to create campaigns for your business. We will also explore how to create display and video ad campaigns, which will run on the You Tube Platform.
Customer Acquisition – Here we look at the customers purchasing journey and develop the skills needed to create more leads from our existing traffic, generate more sales and in turn gain new customers.
Strategic Digital Marketing Plan – Understand how to put all the practices together to create an optional performing digital marketing strategy for your business
